Does a Higher Price Mean a Better Product?

A couture brand recently released a blue tote bag that looks just like the ubiquitous IKEA tote bag. Both are neon blue. They have the same construction. When you look at them together, there's only one major difference--price. Ikea's "Frakta" bag costs 99 cents. The gold-stamped designer creation goes for $2,145.


Ikea doesn't seem to mind. A company spokesperson said: “We are deeply flattered that the Balenciaga tote bag resembles the Ikea iconic sustainable blue bag for 99 cents.” Nothing beats the versatility of a great big blue bag! Would you pay over $2000 for a bag that you can get for $1?


Sage University is offering excellent training for coaches one night each week. Clients pay 20€ per month—around 5€ per session. Compare that with less effective trainings by newly minted coaches who charge many thousands of dollars.


Sage offers courses in English, German, Russian, French, and Spanish. If you attend training in one language, you are free to attend classes in a second language with no additional fee.


These unique online courses include theory and practice. First we demonstrate innovative coaching transformers—patterns of communication that people can use to change their careers and improve their lives. If you attend for several months you will have the tools and the confidence to earn your living by helping other people reach their goals.


Our coaches provide rehearsal and feedback, without advice or criticism. You learn by doing. When you get it right, you inspire your classmates. When your approach fails, your whole team learns from your experience. You can participate in the learning games, or you can listen in until you feel ready to conduct your own interviews.

A construction worker has several toolboxes—one for carpentry, one for plumbing, one for electrical repairs, and one for garden work. Likewise a coach might use NLP, Gestalt, or any one of many approaches to create teamwork and inspire team spirit.


The Sage Method is a non-directive system based on accurate observation and feedback. It provides a highly useful set of communication skills you can use to assist individuals and businesses to achieve harmony. Harmonious families and teams work together for the benefit of everyone.


By paying less you can devote more of your income to creating a good life for you and for those you serve. And you can practice continuous improvement over the span of your career.


Our aim is to empower people from all walks of life in their ability to serve others. Your fellow students come from a variety of countries, so you will also make new friends as you expand your horizons.

For an additional 10€ per month you can add weekly sessions on the topic of entrepreneurship. As you discover the algorithms (step-by-step sequences) behind business procedures you will increase the probability of growing a strong, healthy enterprise.